Comments on: Burritos and your Brain: a Neuromarketing Evaluation of Chipotle’s New Marketing Campaign http://social-brain.com/2009/10/17/burritos-and-your-brain-a-neuromarketing-evaluation-of-chipotle%e2%80%99s-new-marketing-campaign/ a progressive understanding of our world Tue, 29 Jun 2010 18:58:14 +0000 hourly 1 http://wordpress.com/ By: Susan Kuchinskas http://social-brain.com/2009/10/17/burritos-and-your-brain-a-neuromarketing-evaluation-of-chipotle%e2%80%99s-new-marketing-campaign/#comment-118 Susan Kuchinskas Tue, 27 Oct 2009 18:49:47 +0000 http://social-brain.com/?p=195#comment-118 Thanks for a really informative analysis and case study of the elements of Chipotle's branding. When I think of neuromarketing, I think of brain scans to find out exactly what area of the brain has been activated, when the brain responds, etc. I guess, when you come down to it, because our brains process external stimuli, everything is neuromarketing, hmm? Thanks for a really informative analysis and case study of the elements of Chipotle’s branding.

When I think of neuromarketing, I think of brain scans to find out exactly what area of the brain has been activated, when the brain responds, etc. I guess, when you come down to it, because our brains process external stimuli, everything is neuromarketing, hmm?

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