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	<title>Comments on: I Want to Break FREE: The Neuroeconomics of Discounts and Business Strategy</title>
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	<description>neuroscience for personal and professional progress</description>
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		<title>By: Dave</title>
		<link>http://social-brain.com/2009/11/09/i-want-to-break-free/#comment-119</link>
		<dc:creator><![CDATA[Dave]]></dc:creator>
		<pubDate>Mon, 09 Nov 2009 18:27:13 +0000</pubDate>
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		<description><![CDATA[After I read this article I went to one of my usual video game websites and watched a video on Nintendo&#039;s Wii Shop Channel for the Wii.  In it the narrator is saying the prices for the downloadable games in terms of &quot;Wii Points&quot; and I kept thinking to myself &quot;That&#039;s not a bad price.&quot;  But as soon as the narrator converted the points back to dollars I immediately became hesitant as to why I had ever wanted to download the game.  It seems that instead of being free, if something costs, say, beans instead of dollars, people are more happy to part with beans.]]></description>
		<content:encoded><![CDATA[<p>After I read this article I went to one of my usual video game websites and watched a video on Nintendo&#8217;s Wii Shop Channel for the Wii.  In it the narrator is saying the prices for the downloadable games in terms of &#8220;Wii Points&#8221; and I kept thinking to myself &#8220;That&#8217;s not a bad price.&#8221;  But as soon as the narrator converted the points back to dollars I immediately became hesitant as to why I had ever wanted to download the game.  It seems that instead of being free, if something costs, say, beans instead of dollars, people are more happy to part with beans.</p>
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