social-brain dot com

Hi, I'm Kevin, creator and author of social-brain. Welcome and I hope you enjoy.

Why Neuroscience?

Best selling author Dan Pink said it best when he said, “There is a mismatch between what science knows and what business does.” Personally, I could not agree more. I have to admit neuroscience sounds pretty intimidating, but when understood and properly applied to business it has the potential to propel companies and their employees to new levels of success that they never thought possible. It is only in the past few years that business has begun to understand the importance of the human brain and how we, as both professionals and everyday people, perceive and make decisions.

Outdated business ideology teaches us that our businesses are supposed to run like well oiled machines. I on the other hand believe that acting like a well oiled machine is expecting too little of ourselves and our companies. We are humans, not parts in a machine. We are dynamic, creative, and capable of anything provided we have the proper support and environment to flourish. I write this website to help you gain a new perspective on your professional and personal life – a new perspective that is rooted in the science of one of the most powerful objects in the world, the human brain.

I have pooled research, studies, findings, and statistics from the emerging fields of neuroscience, social neuroscience, neuromarketing, and neuroeconomics to supplement information that is used in business strategy and management today. My goal here is not to pedantically rant about neuroscience and business. My goal here is to help you understand this emerging trend in business by bringing you relevant information from the many fields of neuroscience in a form that is easy to understand and comprehend so you can begin to apply it to your personal and professional life.

“Enough about you, Let me tell you about me”

I am a graduate of Miami University where I studied Biopsychology, Neuroscience and Marketing.  I had some pretty diverse course work in college including: Neuroanatomy, Neurophysiology, Psychopharmacology, Neuromolecular Biology, Developmental Neuroscience, Cognitive Neuroscience and Primate Biology & Behavior.  After obtaining my Biopsychology degree I moved on to Miami’s business school, The Richard T. Farmer School of Business, where I studied Marketing.  Much to my amazement many of the lessons and principles that I had learned in Neuroscience had a strong connection to my Marketing classes. This connection intrigued me and fueled my passion for understanding consumer behavior and perception. It also gave me a unique perspective on both personal and professional social interactions.

I currently work in Chicago as a market specialist for a billion dollar a year corporation. My role with the company is extremely diverse as I research, develop and design new marketing and sales strategies in addition to training and managing a divisional sales force for the healthcare and education markets. You better believe that in every step of the way I am finding new ways to pepper in neuroscience to help my staff and marketing become more successful.

Thank you for reading and I hope you find this information valuable,

Kevin