The Biology of Business
Best selling author Dan Pink said it best, “There is a mismatch between what science knows and what business does.” Personally, I could not agree more. It might shock you to find out that in the US, 8 out of every 10 products fail within the first 3 months of their launch. This statistic alone illuminates the dynamic challenges of sales, marketing, and business development.
I have pooled relevant information from the fields of social neuroscience, neuromarketing, and behavioral economics to supplement sales, marketing, and business development strategy. My goal here is to help you understand emerging trends in business by bringing you relevant information from the many fields of neuroscience in a form that is easy to understand and comprehend so you can begin to apply it to your personal and professional life.
What I know and What I do
I am a graduate of Miami University in Oxford, OH where I studied both Neuroscience and Marketing. My neuroscience coursework includes the following: Neuroanatomy, Neurophysiology, Psychopharmacology, Neuromolecular Biology, Developmental Neuroscience, Cognitive Neuroscience and Primate Biology & Behavior.
After obtaining my degree in Neuroscience I moved on to Miami’s Farmer School of Business where I studied Marketing. To my amazement many of the lessons and principles that I learned in Neuroscience had a strong connection to my Marketing classes. This connection intrigued me and fueled my passion for understanding consumer behavior and perception. It also gave me a unique perspective on both personal and professional social interactions.
I have five years of successful business-to-business sales and management experience at the local, regional and national level. Most recently made a career change and now work for one of the fastest growing healthcare technology startups of all time in my hometown of Chicago.
Thank you for reading and I hope you find this information valuable.
With your success in mind,
Kevin
great blog, thanks !
Kevin, excellent website. I’m just getting to really dig in, but very interesting stuff.
Thanks! It’s a work in progress. Your feedback is always helpful.
[Just wanted you to be aware of typos under Pavlov's dog see **:
It’s like saying “That person is acting **they** way they do because that’s just who they are.” Critical thinking and understanding would suggest that there is a lot more that goes into **to** understanding people’s actions and behaviors.]
Great blog – I enjoyed some of your interesting posts. Keep them coming.
Best I’ve found. I’m an artist/designer and neuroscience junkie. I work to apply the information people in your field provide and you offer practical, helpful, “mindful” tips and tools that can be applied to our design process. I’m a fan…thanks!
Hi Kevin,
We rep EmSense and would like to add you to our news list.
May I have your email address?
Regards
Len
I still don’t see anywhere to subscribe to this site….do you do that on purpose?
You need to make it “so easy a caveman can do it”
you can now sign up on the home page. go get ‘em and thanks for reading.