The Biology of Business

Best selling author Dan Pink said it best, “There is a mismatch between what science knows and what business does.” Personally, I could not agree more. I fully embrace neuroscience as it supports positive behavior and measurable results in the fields of sales, marketing, management, and education.

I have pooled relevant information from social neuroscience, neuromarketing, and behavioral economics to supplement sales, marketing, and business development strategy. My goal here is to help you understand emerging trends in business by bringing you relevant scientific information that is easy to comprehend so you can begin to apply it to your personal and professional life.

What I know and What I do

I am a graduate of Miami University in Oxford, OH where I studied both Biopsychology (neuroscience) and Marketing.  My neuroscience coursework includes the following: Neuroanatomy, Neurophysiology, Psychopharmacology, Neuromolecular Biology, Developmental Neuroscience, Cognitive Neuroscience and Primate Biology & Behavior.

After obtaining my degree in Biopsychology I moved on to Miami’s Farmer School of Business where I studied Marketing. To my amazement many of the lessons and principles that I learned in Neuroscience had a strong underlying connection to my Marketing classes. This connection intrigued me and fueled my passion for understanding consumer behavior and perception from a scientific standpoint. It also gave me a unique perspective on both personal and professional social interactions.

I have five years of successful business-to-business sales and management experience at the local, regional and national level. On the national level I have worked with some of the biggest names on the Fortune 500 list and brought them significant success through my business development plans. My greatest business experience has come from me starting a National Healthcare Division for a billion dollar company that grew from a single test market in Chicago, IL.

Most recently, my quest for sales excellence brought me into the tech startup world. I threw myself back into the field to gain a hands-on understanding of healthcare internet technology for a company that is literally reshaping the future of healthcare for the US. Who knows where my professional journey will take me next? But one thing is certain, neuroscience will by my silent passenger.

Thank you for reading and I hope you find this information valuable.

With your success in mind,

Kevin