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Maybe you’ve seen this? You’re out at a bar enjoying the local nightlife on the weekend and suddenly you hear a group of cheers coupled with laughter. You turn your head to see what the commotion is about, and just then you see a young fellow take a knee and begin chugging a bottle of [...]

The rapid and diverse evolution of technology has allowed virtual media to show unprecedented growth in recent years.  As a result many companies that were mainstays in American culture have fallen on difficult economic times because the medium for which they have traditionally communicated with their consumers has drastically shifted to virtual media. The economic [...]

Let’s begin with this simple, yet little known fact: our cognition guides our perception. Our five senses are nothing more than receptors for photons of light, wavelengths, air pressure, and so on. The truth is that we see, touch, taste, smell, and hear with that magical three pound mass between our ears. The brain, in [...]

5 Tips for Designing Brain-Friendly Presentations and Advertisements You’ve got something important to say. We all do. And it doesn’t matter if you work in education, advertising, sales or a local coffee shop; you just want to make sure your message isn’t falling on deaf ears.  The trick to communicating a successful message is not [...]

A while back I wrote an article on how people unconsciously perceive and process information about the people we’re interacting with at lightning quick speeds. I want to expound on that article and focus on how people unconsciously perceive and process our surrounding environments in very much the same way that we perceive people, and [...]

It is a New Year’s tradition that people make resolutions. The idea of a resolution itself is a refreshing concept. You are consciously making a decision to better your life in some form or way. Far and away the most common resolution is to lose weight. Unfortunately, many people will fail to actualize this goal [...]

Motivation is one of those dangerous buzz words in business. Everyone knows they’re supposed to have it, but very few actually understand what it truly means and how it truly works. As professionals we come face-to-face with motivation every single day. Motivation permeates our work environments because through our social interactions we are either trying [...]

It’s 2:00pm on workday, and you’re sitting at your desk staring blankly at the computer screen. Your eyes narrow as you fight to keep them open. Suddenly you slip, if for just a second, to sleep. Your head drops toward your chest, but at the last second you catch yourself, and now you’re sitting at [...]

It’s safe to say that our culture today is saturated with sexuality. Browse any magazine, surf any channel, and gaze up at any billboard and you’re bound to find a sexually progressive advertisement staring you in the face.  As long as there has been marketing there has been the playful, and even the not so [...]

FREE isn’t just another discount. FREE is a whole other market unto itself. Learn to leverage FREE properly in your strategy and it may be the ace in your deck to take your business to the next level.