The Origins of Resiliency Like all cognitive behavior, our neural pathways for resiliency begin to take shape at a young age. Resiliency is a combination of a biological predisposition and the environment that you’re raised in. Because resiliency helps us manage our emotions and the emotions of others it is linked to social intelligence – [...]
Archive for the ‘Uncategorized’ Category
Can You Take The Hits? A Lesson in Resiliency
Posted in Uncategorized, tagged brain facts, keep calm and carry on, marketing, neuroscience, resiliency, Rocky Balboa Speech, sales, speech from Rocky on February 8, 2012 | Leave a Comment »
Do One Thing
Posted in Uncategorized, tagged business, neuroscience, New Years, psychology, Simplicity on January 3, 2012 | Leave a Comment »
Welcome to the new year ladies and gentlemen. I wish you all health and prosperity in 2012. Personally, I have never been big on new years resolutions, but since I’m writing this on the biggest football day of the year I wanted to spend some time tackling the subject (horrible pun intended). Not surprisingly, 88% [...]
Solving Real Problems with Conceptual Solutions
Posted in Uncategorized, tagged Advertising, business, marketing, Potato Value, Rory Sutherland, sales, TED, value on November 3, 2011 | Leave a Comment »
I wanted to share with you one of my favorite TED talks. The term “value” is so ubiquitous (triple word score!) in business today that it runs the risk of losing its meaning. Most professionals know the importance of “value” but rarely spend time digging deep and understanding the elegance of the concept of [...]
How to Call the Baby Ugly
Posted in Uncategorized, tagged business, challenge, marketing, questions, sales on October 19, 2011 | Leave a Comment »
Speaking effectively to the deficiencies of your potential customers. By: Kevin Torres and Jeff Sobieraj In a recent HBR Blog article The Worst Question a Sales Person Can Ask, authors Matthew Dixon and Brent Adamson take a stance against the exploratory, question driven approach that dominates the sales landscape today. In the article Dixon and [...]
The Science of Selling: The Numbers Game
Posted in Uncategorized, tagged business, management, motivation, numers, results, sales on October 4, 2011 | Leave a Comment »
Numbers… Numbers are an integral part of business. Numbers provide keen insight into every facet of business: service, sales, and operations. Reports, statistics, and analytics are routinely placed in the hands of leadership for evaluation. This process of evaluating numbers directly affects how leadership manages and motivates their workforce. It’s not too uncommon for leadership [...]
Neural Optimal Design in Use
Posted in Uncategorized, tagged Chipotle, Neuro Optimal Design, Neuromarketing, Tabasco on August 19, 2011 | Leave a Comment »
It’s been a while since I’ve posted, but I promise that is going to change. I have written a lot in the past about neuromarketing and neural optimal design, but I felt it would be good to keep this post short and sweet by showing you some good marketing design that has neural influences. I [...]
Burritos and Your Brain 2.0
Posted in Uncategorized, tagged Brain Puzzle, Chipotle, Neural Optimal Design, Neuromarketing on December 6, 2010 | Leave a Comment »
A long time ago I wrote an article called Burritos and your Brain. The article examined the ill received reactions from loyal customers when Chipotle decided to change their marketing design in an attempt to introduce a new logo, and how Chipotle promptly returned to their familiar marketing design shortly there after. A little over [...]
How are Neuromarketing Companies Marketing Themselves…
Posted in Uncategorized, tagged business, Buyology, Law of Leadership, Marketing Strategy, NeuroFocus, Neuromarketing on November 27, 2010 | 1 Comment »
The Neuromarketing Frontier The field of neuromarketing is actually still very young. Although cognitive neuroscience has been researched for decades, neuroscience as it pertains to perception and decision-making in business is still in its infancy. My research and experience with neuromarketing has taught me a few important things about the nature of this field. Before [...]
Mind The GAP
Posted in Uncategorized, tagged Neuromarketing, New Gap Logo, The Gap on October 25, 2010 | 2 Comments »
…And we’re back! For the tens of you that read my blog on a regular basis, I apologize for my lengthy absence. I had to move ship from Chicago to Boston for a career opportunity I couldn’t pass up. After shuffling around for the past two months I have gotten all my professional and personal [...]
The Neuromarketing Merits of “Icing”
Posted in Uncategorized, tagged business, corona, marketing, Neuromarketing, rules of icing, sales, smirnoff ice, why do people put lime in corona on June 28, 2010 | 2 Comments »
Maybe you’ve seen this? You’re out at a bar enjoying the local nightlife on the weekend and suddenly you hear a group of cheers coupled with laughter. You turn your head to see what the commotion is about, and just then you see a young fellow take a knee and begin chugging a bottle of [...]
