The rapid and diverse evolution of technology has allowed virtual media to show unprecedented growth in recent years. As a result many companies that were mainstays in American culture have fallen on difficult economic times because the medium for which they have traditionally communicated with their consumers has drastically shifted to virtual media. The economic [...]
Archive for the ‘Uncategorized’ Category
Neuromarketing: Lessons and Insights in Virtual Media and Print
Posted in Uncategorized, tagged business, internet advertising, iPad advertisement, Milward Browne, Neuromarketing, print advertising, print vs internet marketing, sales on June 9, 2010 | Leave a Comment »
Is your Message Brain-Friendly?
Posted in Uncategorized, tagged brain friendly, graphic design, marketing design, Neuro Optimal Design, NeuroFocus, Neuromarketing, neuroscience on March 8, 2010 | 2 Comments »
5 Tips for Designing Brain-Friendly Presentations and Advertisements You’ve got something important to say. We all do. And it doesn’t matter if you work in education, advertising, sales or a local coffee shop; you just want to make sure your message isn’t falling on deaf ears. The trick to communicating a successful message is not [...]
Selfi$h: Is your Motivation Helping or Hurting you? You’ll be Surprised…
Posted in Uncategorized, tagged business, candle problem, Daniel Pink, management, marketing, motivation, neuroscience, sales on December 14, 2009 | 1 Comment »
Motivation is one of those dangerous buzz words in business. Everyone knows they’re supposed to have it, but very few actually understand what it truly means and how it truly works. As professionals we come face-to-face with motivation every single day. Motivation permeates our work environments because through our social interactions we are either trying [...]
Sweet Brains are Made of these… The Neuroscience of Sleep and Learning
Posted in Uncategorized, tagged Brain Rules, dreams, dreams and memories, John Medina, neuroscience, psychology, sleep, what do dreams mean, why do we dream on November 30, 2009 | 1 Comment »
It’s 2:00pm on workday, and you’re sitting at your desk staring blankly at the computer screen. Your eyes narrow as you fight to keep them open. Suddenly you slip, if for just a second, to sleep. Your head drops toward your chest, but at the last second you catch yourself, and now you’re sitting at [...]
What Exactly about Sex is Selling you? Can Neuromarketing sort through the Clutter of Sexual Imagery?
Posted in Uncategorized, tagged Buyology, Hardee's Paris Hilton commercial, neuroscience, Paris Hilton, Paris Hilton eating burger, sexual advertising, sexual marketing on November 18, 2009 | 3 Comments »
It’s safe to say that our culture today is saturated with sexuality. Browse any magazine, surf any channel, and gaze up at any billboard and you’re bound to find a sexually progressive advertisement staring you in the face. As long as there has been marketing there has been the playful, and even the not so [...]
I Want to Break FREE: The Neuroeconomics of Discounts and Business Strategy
Posted in Uncategorized, tagged behavioral economics, Dan Ariely, emotional marketing, free sales strategy, neuroscience, Predictably Irrational on November 9, 2009 | 1 Comment »
FREE isn’t just another discount. FREE is a whole other market unto itself. Learn to leverage FREE properly in your strategy and it may be the ace in your deck to take your business to the next level.
Burritos and your Brain: a Neuromarketing Evaluation of Chipotle’s New Marketing Campaign
Posted in Uncategorized, tagged business, Chipotle, Chipotle Marketing, marketing, marketing design, Neuromarketing, sales on October 17, 2009 | 2 Comments »
A little over a month ago I was driving down I-55 heading back home after a meeting in downtown Chicago when I saw something that almost caused me to crash my car. I saw a billboard that was red in color and featured tacos as its centerpiece. As I got closer to the billboard I [...]
