As a species human beings have survived and thrived as a result of our social behavior.  We have come a long way from our humble beginnings thousands of years ago. Today, we live in a society that moves at the speed of light and only continues to gets faster with each technological advancement.  Technology is one of man’s most proudest creations, after all, it’s the reason people worldwide can read this blog at this very moment. However as a result of technology certain cultures and societies have become more individualistic, distancing people from the core social behavior that once facilitated success in our evolution.

One of the sacrifices made at the hands of a light-speed culture is the quality of our interactions. Our daily interactions move so fast that people have become very topical in their understanding of themselves and others. It’s fair to say that most people can understand their thoughts, emotions, behaviors and feelings.  But few people actually understand why they have those thoughts, emotions, behaviors, and feelings. And even fewer people take the time to understand the thoughts, emotions, behaviors, and feelings of other people.

What neuroscientists have discovered about the brain in recent years has shed much light on how people perceive their social worlds around them. This field of study is surprisingly applicable to every part of our life from our professional lives all the way down to our love lives. Neuroscience has to much to offer by way of helping us understand our perception of the world and the people that occupy it.

Welcome to Social Neuroscience.