Solving Real Problems with Conceptual Solutions

I wanted to share with you one of my favorite TED talks.

 

The term “value” is so ubiquitous (triple word score!) in business today that it runs the risk of losing its meaning. Most professionals know the importance of “value” but rarely spend time digging deep and understanding the elegance of the concept of value.

 

In this TED talk Rory Sutherland gives a very insightful and humorous survey of the history and conceptual complexity of value. He’s brilliant. Enjoy!